Tonic
for Kerala's milk
NDDB
aims to develop Kerala as the first disease-free zone in the Indian
dairy sector
Kerala
has a dairy ‘in-milk’ population of 7.56 lakh crossbred, and an
indigenous stock of 1.96 lakh milch animals. The total milk production
of the state is approximately 56 lakh litre per day with an average
per capita availability of 175 g per day. Along with the Kerala
Co-operative Milk Marketing Federation, popularly called Milma,
NDDB aims to bring about a 30 per cent increase in the daily milk
production through a concerted effort in animal health management
and improving the quality of milk. A robust disease control programme
is also being put in place to achieve a ‘disease-free zone’ status
according to WTO (World Trade Organisation) and Codex requirements.
For
a diisease-free zone
To
achieve a ‘Disease Free Zone’ status, milch animals in any given
geographic area should be disease-free for two consecutive years.
Economic significance of diseases has largely gone unnoticed as
rearing of milch animals is still confined to the unorganized sector
and is small by comparison to the huge dairy entities in the developed
world. The losses incurred due to the widespread foot and mouth
disease (FMD) are estimated to be approximately Rs 4000 crore. Another
disease, which causes maximum loss to the Indian farmer, is Mastitis,
which is an inflammation of the udder. The annual losses caused
due to widespread prevalence of Mastitis is estimated at Rs 1600
crore. Worse, Mastitis is zoonotic by nature, which means, it transmits
to human beings.
As
part of the specific initiatives that are being rolled out for Kerala,
NDDB, through its extension workers and veterinarians, affiliated
to various bodies, plans to mount an aggressive campaign to ‘contain
and control’ such diseases. A programme of continuous vaccination
and monitoring the health of the cattle will be undertaken for a
period of two years. Field veterinarians are being trained and existing
veterinary labs are being equipped to do the needful. Not just the
animals ‘in milk’ but also others in the bovine category, like dry
animals, sheep, goats, buffaloes, indigenous and crossbred cattle
would be taken care of, as these are potential carriers of the disease.
Support
provided for Kerala Milk Unions
Following
support would be provided to the Milk Unions of Kerala for achieving
the targeted milk procurement of 8.42 lakh kilo per day
- Organisation
of new District Cooperative Societies (DCS)
-
Revival of defunct DCS
- Supply
of electronic milkotesters
-
Reorganisation of existing milk routes for cost effectiveness
-
Launching awareness campaign for members for enhancing pourer
percentage (presently pourer percentage of milk unions varies
between 16 per cent to 22 per cent).
Efforts
would also be undertaken towards institution building by supporting
milk unions at all levels. Milk unions would be encouraged to enhance
women participation in dairy cooperatives. The activities would
include training of lady resource persons, promoting self-help groups
for women and other need based activities intended for nurturing
women leadership.
Support
under National Information Network
- Studies
to assess market share of dairy cooperatives, local consumption,
quantity of milk coming from other states, marketable surplus
- Initiatives
would be undertaken to increase usage of computers.
Support
under Quality Assurance measures
- Conducting
promotion campaigns for clean milk production
-
Route optimisation for reduction in transport time and quality
of raw milk
- Help
for introduction of SS 304 milk cans
- Automatic
Milk Collection Stations (AMCS) and Bulk Milk Coolers (BMC) to
be installed in the DCS with substantial milk procurement
- Dairy
plants, Cattle Feed Plants and Milk Chilling Centers to be assisted
in getting ISO 9000-2000, HACCP & Environmental Management
System (ISO-14000) accreditations
- Dairy
Plant Improvement Programme in each plant to bring about cost
and energy efficiencies.
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