Indian
agriculture is poised to take a qualitative leap forward. A protectionist
era is giving way to an era of free trade and globalization. And the
rules of agri-business are being rewritten. The Times of India takes
the lead in brining you the Times Agriculture Journal, a business-to-business
magazine to guide key enablers in this sector through this period
of transformation.
Mission
of the magazine
The
mission of the magazine is to provide a platform for intervening layer
of the Indian agriculture sector with a clear focus on productivity-enhancement
in the agri-business sector via exchange of views and up-to-date information,
spanning the entire agriculture value chain.
Print
Version Frequency
:
Bi-monthly
Target
Audience
Times
Agriculture Journal is targeted at decision makers in companies involved
in food and agro-chemical businesses, non-government organizations,
departments of agriculture, horticulture, floriculture etc.
Editorial
synopsis
Every
issue of Times Agriculture Journal covers various aspects of agri-business
from latest happenings in the industry to interviews/profiles of industry
leaders. The changes brought about by the WTO regime will significantly
impact the sector and hence international laws and policies for exports,
patent laws, policy matters, regulations, and patents receive special
coverage in the magazine. Times Agriculture Journal also acts as a
forum for discussing new business ideas that can propel the growth
of the industry. The latest initiatives and breakthroughs in agriculture
research will be shared with the community so that entrepreneurial
ventures can emanate from these ideas.
Times
Agriculture Journal will also track government policies and initiatives
for infrastructure development for the agriculture sector. Environmental
issues in agri-business across the world will also be highlighted.